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 Parentown Kidshape
Schools Rewarded for Recognizing Recess
Jump rope, hopscotch, kickball and tag are activities most parents remember fondly as a fun and active part of their school days. However, recess is becoming less of a priority in todays schools. According to a recent survey, many schools have eliminated this fundamental form of fitness with only 4 percent of states requiring that schools incorporate recess into students school days.
 To encourage schools to make physical activity a priority, Campbells Labels for Education (LFE) has teamed up with National Parent Teachers Association (PTA) to announce a new program called Campbells Recess Rewards.
For more than 30 years, Labels for Education has provided schools and communities with a simple way to obtain the tools and resources they need to advance childhood development, said Anne Pizarro, program director for Campbells Labels for Education. Because physical play is such a critical part of that development process, we are proud to partner with PTA to launch our new Recess Rewards program as part of Campbells longstanding commitment to nourish kids minds and bodies.
Labels for Education has given schools and communities the opportunity to collect proofs from eligible Campbell brands to earn points toward redeeming free merchandise, including physical fitness equipment. In fact, more points are redeemed for fitness equipment than any other category. More than $105 million in educational tools and resources have been redeemed by schools nationwide, and now the program offers schools a new recess-related incentive.
Campbells Recess Rewards is part of LFEs Labels for America program, a community-focused extension that offers bonus points for volunteer projects, fitness activities or education programs that promote learning, caring, sharing or student nutrition and wellness. Each school that participates also has the chance to win one of 1,500 bonus-point prizes, including a grand prize of one million bonus points.
In addition, LFE now promises even more opportunities for schools to earn points faster, with over 150 products now worth five bonus points each. Campbell has also simplified the redemption process, allowing participants simply to submit UPC codes or lids, making it easier than ever to redeem labels for free merchandise. Visit www.labelsforeducation.com for more information.
Get into the Game!
Its easy to participate in Campbells Recess Rewards through March 31, 2007:
1. Schools that participate in recess, fitness, health and/or nutrition activities from September 18, 2006, through March 31, 2007, have the opportunity to earn 500 Recess Rewards bonus points by submitting a description of their initiative. They will then be entered for a chance to win one of more than 1,500 bonus-point prizes, including a grand prize of one million bonus points.
2. Schools also may enter at www.labelsforeducation.com simply by completing an entry form online found under Community Bonus Offer.
Information courtesy of Family Features.
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